TRENDS
Better Engagement with
In-App Functionality
Social networks offer a lot
of unique features and other
attractions that will entice users
to utilize the channel to its full
extent, without having the need
to leave the site to satisfy other
requirements they might have.
They are doing these by offering
better and more effective in-app
functionalities.
Facebook is at the forefront
in providing its users with
new functionalities such as
the Instant Articles publishing
channel, social search features,
instant-playing videos while
scrolling and their very own
digital/human hybrid assistant.
Other sites are expanding their
functionalities and are starting to
offer similar or more innovative
features, and this trend will most
likely continue even more in
2016.
The Continuing Power of
Video
Video will continue to be a very
powerful and influential element
in social media.
According to Cisco, video will
dominate up to 80% of internet
traffic in the world by year 2019.
Videos generate 62% more
engagement than ordinary
Visual Contenting
photos so it is of no wonder why
500 million users at Facebook
watch an average of 8 billion
views on a daily basis.
As mentioned earlier, this trend
will increase even more, now that
social media sites are offering
live broadcasting features and
other similar live and on-the-go
video broadcast facilities.
Just like how reality TV
dominated traditional television
media channels, live social
broadcasts will catapult social
video not only as a unique online
experience, but as a social media
way of life.
Increase Concern for
Security
With all the new and upcoming
features offered through social
networks, there arises in parallel
a growing concern towards
privacy and overall security.
To answer this clamor, social
networks have started to beef
up on their security and privacy
features.
One such feature, which received
a lot of flak during its initial
implementation, is Facebookâs
forced &V