EXPERT TALKS
I used the AIDA principle for
the landing page structure,
placed the main CTA in two
places (top and bottom of the
page) and used two colours
for the different CTAs. That
worked out very well because
visitors could see that there was
a difference and make an easy
decision. Leaving is not an option
anymore: it’s just one or the
other.
Another example is my own
website www.toushenne.
de. By altering buttons, copy,
positioning and forms I managed
to increase my lead generation
rate by 324 % and I see still
more potential.
These are big increases for sure
and not every change will make
that big difference. Nevertheless
adding up all the small things
in important places will show
revenue growth sooner rather
than later.
You have just published
a new book called “Blog
Boosting, Content,
Marketing, Design, SEO”.
Could you please tell
us a bit about it? What
giveaways we can take from
reading this book?
As you might guess from its
title and subtitle, it’s all about
blogging and blog marketing.
Visual Contenting
• You’ll learn how to create
content for your blog and
promote it to grow your
audience.
• You’ll learn how to make
money through blogging
and, to be precise, through
being a blogger. For example,
how to become a consultant,
speaker, author, influencer or
even how to create and sell
your own digital products or
services.
• You’ll learn how to design
a blog so that it converts
and adds to your goals. That
includes the basic blog layout
as well as the strategic use of
landing pages and branding in
general.
• The bit about SEO is really
just general knowledge on
how to write blog articles and
set up your blog technically.
Click here to find out more about
this book on Amazon.
In some ways it’s my own
success story. I started blogging
back in the days when I worked
as a designer. As a direct result
of my blog and the knowledge
I had gained over the years I
received a job offer from an
international online retailer.
Now I work for big brands in
a marketing agency and am
recognized as an influencer in
my niche. What more could I ask
for?
Thank you for having me here!
Read more from other
experts at Visual
Contenting.
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