EXPERT TALKS
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For example you could test the
colour or wording of your CTA
buttons. That’s a fairly simple
test but you’ll be astonished
at how big the impact can be!
I’m constantly testing my own
buttons in newsletter sign up
forms or on my landing pages.
With time you will feel more
and more confident and start
experimenting for yourself.
Looking at data can be confusing
but if you interpret the right
numbers correctly and find the
means to change them through
optimization you might end up
doing nothing but and actually
enjoying the work.
And that’s really the best part
of it: conversion optimization is
fun. You can “play around” (to
a certain extent) and see the
results directly after – although
you do need a certain amount
of website traffic to reach the
required level of significance.
Do you have any case studies
where businesses have
successfully implement their
conversion optimization
through website/landing
page design/re-design?
A pretty good example is the
website of Germany’s leading
social media academy (www.
socialmediaakademie.de) which
I redesigned back in 2013. We
were able to increase the lead
generation rate by 300 %.
Visual Contenting