SOCIAL MEDIA
There are way too many social
media sites and you may not
be using the best ones or
get the maximum exposure.
StumbleUpon is often an
underutilized source for traffic;
it does not boast the same
user volume like the big boys –
Facebook and Twitter. It certainly
has some moves you should
check out. This Infographic
from Your Escape from 9 to
5 will show you how to use
StumbleUpon to drive traffic and
market your content.
What Is StumbleUpon?
• A Social Bookmarking Site –
Similar to Delicious. Allows
users to save links for future
viewing. You can randomly
discover a new page using
their “STUMBLE” button
based on your interests.
• A Social Voting Site – Similar
to Digg and Reddit. If you like
a page UP-VOTE; if you don’t
like DOWN-VOTE.
• The More UP-VOTES the
Better Chances of Being
STUMBLED.
Why Use StumbleUpon?
Over 30 Million Active
Monthly Users
StumbleUpon does not have the
user base like Twitter, Facebook
or Pinterest does but it can
deliver good steady traffic as
opposed to just spikes like Reddit
does.
Visual Contenting
When you hit the 1st page on
Reddit you get a big spike in
traffic, the next day you get
nothing much.
Pinterest has a user base of 100
million and provides the 2nd
highest referral traffic but the
competition is also quite stiff.
This does not mean you ignore
Pinterest but using Pinterest and
StumbleUpon together would
definitely give you an advantage.
You may have guessed the 1st
social media traffic source as
Facebook and that is correct.
• StumbleUpon provides the
4th Highest Social Media
Traffic Referral (behind
Twitter & ahead of Reddit)
• Can Provide 3 Times More
Traffic than Reddit
• Can Provide More Traffic
than Google+ and LinkedIn
Combined
• It’s Fun and Interactive
Potential to Bring in Viral
Traffic
StumbleUpon can bring in viral
traffic and the best part is it
can be ongoing. Check out how
many times some of these web
pages have been viewed. If you
are a blogger or a business,
would you say ‘no’ to free traffic
and marketing?
You can target your audience
by age, gender, location and
device type. You can then select
an interest or search for one. If
you are using the paid service
start with one campaign with a
small budget, for example $10,
then let the campaign run for
a few days and see the results;
take what you have learned to
craft your next paid project.
The beauty of the paid service
– it throws some free stumbles
if the audience vote up your
content. Unlike, other social
media sites StumbleUpon sends
direct traffic to your site where
as in Facebook, Twitter you buy
a small ad space and hope the
users see it.
How to Use StumbleUpon?
• Go to StumbleUpon.com
• Sign up for free and select
your topics of interest
• Download the “STUMBLE”
toolbar (optional)
• Start stumbling!
Tips for Getting Best Results
Out of StumbleUpon
Add a Profile Image
You need your profile to stand
out and the quickest way to do
that is to add a profile image.
This could be your image or an
avatar you use.
Paid Stumbles Can Be Super Add a Link to Your Website
Targeted
or Blog in Your Profile