SOCIAL MEDIA
Writer/editor/inclusivity @buffer; co-founder @girlstothemoon. Sharing stuff about workplace culture, diversity, social
media & music. [email protected]
By Courtney Seiter from Buffer
MAKING SALES ON
INSTAGRAM IN 3 EASY
STEPS
Social media is constantly
evolving. As soon as you feel like
you’ve got Facebook and Twitter
figured out, suddenly there’s
Vine and Snapchat and a whole
bunch of exciting new stuff to
learn.
It keeps things interesting, and
keeps social media managers on
our toes.
Lately it seems like more and
more social media managers are
enthusiastic about Instagram
and the opportunities there to
engage with fans and share great
photos and videos.
Visual Contenting
And the opportunities are big!
With more than 300 million
active users, Instagram is giving
brands some great results.
A Forrester study found that
top brands’ Instagram posts
generated a per-follower
engagement rate of 4.21%—58
times more engagement than
Facebook and 120 times more
than Twitter!
We’ve had a lot of fun
experimenting with Buffer’s own
Instagram account and were
excited to learn more. So we
reached out to our friends at
Made Freshly, whose Instagram
game is pretty much undeniable.
They made us an awesome
infographic that covers
everything you need to know
to make Instagram work for you
and your brand: tips and stats on
growing your followers, creating
a marketing flow and making
sales directly from Instagram.
Check it out (details and citations
for all the stats listed are directly
underneath) and if you want to
dive even deeper into Instagram
check out their Instagram
Marketing Master Guide ebook
here. Happy ‘gramming!
From Buffer Blog
Check out this infographic
on Visual Contenting.