Visual Contenting February 2016 | Page 16

TRENDS As the influence of user experience and conversion rate experts increases as well, we’ll see more data supporting stripping back designs to essentials. Storytelling (Designing Personality) The content deluge means that many web users are getting “content blindness” as they did with “ad blindness”. Only the best content and design will stand out. As old as humankind itself, engaging and emotional stories that utilize great design and content formats will stand out in 2016 and beyond. Card Based (Interface Design) Card-based interfaces are on the rise. Pinterest and Microsoft put them on the map, but many other designers are beginning to see the appeal more and more. Cards better way to present lots of information to the user, and are a good replacement for older elements such as sliders. Check out this infographic shared by Coastal Creative on Visual Contenting Visual Contenting