TRENDS
Design principles are timeless,
but the past few years have been
amazing for great design. More
organizations are beginning to
value design as a competitive
advantage. A cohesive design
strategy moves beyond just the
web and print, as it expands to
mobile and other platforms. The
best design trends will continue,
but we’ll also start to see more
innovative new ideas appear.
Let’s take a look at what we can
expect in 2016.
Continuing Trends
The Rise of Flat
Flat design has been with us
for a few years now, but it is
continuously evolving towards
its ideal form. The continued
expansion of devices and screen
sizes means that the principle
of flat design is not going away
anytime soon. It may look a bit
different every year, but the
core reason of its existence will
persist.
Background Full Screen
Videos
The perfect background video
automatically elevates the
perceived quality of a website.
As Internet speeds increase
across the world and designers
learn how to best use video to
support and not distract from
the content, we can expect to
see video continue to play an
important role in designs.
Visual Contenting
Mobile Apps and Social
Sites Will Dominate
Mobile apps are not going away,
and designers are getting better
at designing them. Mobile device
use is increasing and expanding
to other types of platforms
such as the Apple Watch and
smart TV devices. The social
element is tightly integrated with
these apps and will continue its
important role.
Responsive Design with
Better Performance
The life of a designer becomes
more complicated as users move
increasingly to multiple devices.
Responsive design is the answer
when designing for the web.
Responsive has already become
the standard, but it will continue
to infiltrate across the web as old
websites are redesigned.
New Trend Predictions
Correct Typography
(Fit the Theme)
The availability of typefaces
continues to expand, making
choosing the right font harder
for designers. As designers are
improving all aspects of their
design, including typography,
we’ll see adhering to sound
typographical principles become
even more important.
Increased Minimalism
(Stripping It Back)
Hand in hand with responsive
design and flat design is
increased minimalism. As the
web becomes more complicated,
minimalism is much more
attractive.