Visual Contenting February 2016 | Page 12

Introducing ‘ME’ to ‘YOU’ marketing [Personalization] in their content will be one of the top focus for over 20% content marketers in the coming year. Facebook introduced 360 Video and same is supported by Youtube. This opens a whole new realm of content to be tapped in. energy in trying to rank for longtail keywords for queries. Mobile Marketing Will Rise (Even Higher!) In short, top marketers will move beyond just beautification and improvement in content, virtual reality will give a whole new standard for the big brands out there. Interactive Content Will Bring Engagement This is the standard trend every year and 2016 will be no different, as it is only going to get BIGGER, with more mobile access to new audiences. Content in the Virtual Reality Era Might Actually Be a Reality Visual Contenting Knowledge Graph Will Change Content Creation With the introduction of Knowledge Graph, brands have already started to focus their Similar concepts are going to be the highlight in 2016. As attention span of users decrease, visual medium is the way to create better engagement through content. Interactive content like GIFs have been dominating newsfeeds and timelines of late and this is definitely going to skyrocket in 2016. Check out this infographic on Visual Contenting