TRENDS
Algorithms to Generate
Content
• A paradigm shift in “Content
generation is expected in
2016.”
• Introduction of Artificial
Intelligence in content can be
the game-changer.
New Publishing Options
in Social Media
Instant articles feature by
Facebook now helps publishers
get more visibility to content
as compared to their native
publishing platforms.
Fringe Social Hubs
Bigger brands will now be
less skeptical to publish
content through which were
once considered “FRINGE”
as now they become part of
the MAINSTREAM. Content
strategies centered on Snapchat,
Instagram will only increase in
2016.
The Thing with Aggregated
Content
• Real-time content
aggregation is on the rise,
if what Twitter did with,
Curator, is any indication.
• Serving real-time updates of
events as they happen, in one
single platform won’t be new
as news channels will face
huge competition.
Balancing SEO, SMM, UX
and Analytics
Visual Contenting
A proper mix of SEO, SMM, UX
and analytics can help you reap
rich rewards when you value
their importance equally and
treat them as one instead of
individual components.
According to a study by
McKinsey, such campaigns had
35% MORE RETENTION RATE
than paid ads and fetched an
ROI of$9.6/$1 this year, up from
$6.85 in 2014.
Paid Social
Tapping into INFLUENCER’S
reach has proved to be very
cost effective and will be part of
every content marketing strategy
in 2016.
The year 2015 saw growth on
prompted posts in Facebook
80%, Twitter 75%, LinkedIn
65%. Organic reach continues
to dwindle as Social Networks
aggressively push for advertising
on their platforms. If you haven’t,
it’s time to catch up on the PAID
SOCIAL approach as it is only
going to go bigger.
Influencer Marketing
Brands are able to generate
higher sales by leveraging the
reach of Influencers.
Beautify and Personalize
Content
Global Internet Speed grew
by 17% in a single year, which
means only one thing. You
can worry less about slow
connections and create cool
graphic-oriented content in
2016.