TRENDS
The rules of marketing have
changed. With billions of images
shared daily, consumers now
have more opportunities than
ever to discover awesome
products and useful content,
wherever they may go. The
result? Brands are now facing
a growing need to tie visual
content to commerce. With a
new year on the horizon, here’s
what you need to know.
Infographic courtesy of Curalate.
Marketers Are Feeling the
Heat
While 77% of marketers agree
there is an increasing amount of
pressure to show ROI on visual
content, just 1 in 10 strongly
believes their image assets are
working.
Confidence in Creativity Is
Low
Just 11% of marketers believe
they are leveraging images across
their marketing channels very
effectively.
And just 7% believe their
visual content is successfully
supporting their overall
marketing goals.
Marketers Want to Tailor
Their Visual Content But
Aren’t
Visual Contenting
86% of marketers agree that
type of channel is important
when selecting images to use in
different marketing initiatives.
But 78% still share the same
image across every, or most
channels on which they’re active.
Emails, Ecomm and Ads, Oh
My!
Less than 11% of marketers
believe images are sufficiently
being used in emails, ads
and within the ecommerce
environment.
•
•
•
8% emails.
8% ecommerce.
11% ads.
Mobile Is a Must, But It’s
Lagging
Although one-third of marketers
are using images to drive
mCommerce, respondents
agree their creative assets are
weakest within mobile and app
environments.
Brands Will Borrow
Inspiration
61% of marketers look to other
innovative brands to get inspired
by visual marketing trends rather
than thinking up new ideas
independently.