TRENDS
The Struggle to Keep Up Is
Real
More than half of marketers feel
overwhelmed by the change of
pace in visual marketing.
Disorganization Will Drive
Disruption and Distress
Marketers don’t have a single,
central location for storing and
managing image assets. 58%
use their desktop or a cloud
service, or don’t have an image
repository at all.
Top 5 Barriers to Success
• Choosing imagery that
resonates.
• Developing new creative
content.
• Measuring ROI.
• Budget.
• Standing out from
competition.
The Need for Better
Reporting and Analytics
Will Become Crystal Clear
• 54% of marketers doubt
their ability to report on how
images drive conversions.
• 45% of marketers doubt their
ability to report on revenue.
• 39% of marketers doubt their
ability to report on traffic
referrals.
Visual Contenting
Check out this infographic
on Visual Contenting.