SOCIAL MEDIA
This infographic from Salesforce
discusses about how to pick the
right social platform to grow your
sales.
•
•
•
•
•
70% use Facebook daily.
49% use Instagram daily.
36% use Twitter daily.
17% use Pinterest daily.
13% use LinkedIn daily.
Which Social Platform Is
Right for Your Sales Pipeline?
Facebook is best for building a
community
Among adult users:
•
74% college graduate.
•
71% some college.
•
70% high-school or less.
Instagram is best for companies
with great photograph
Of all the adults online:
•
58% use Facebook.
•
23% use LinkedIn.
•
22% use Pinterest.
•
21% use Instagram.
•
19% use Twitter.
•
24% are on 2 social sites.
•
16% are on 3 social sites.
•
8% are on 4 social sites.
•
4% are on 5 social sites.
Daily Social Media Usage of
Adults
Visual Contenting
Who are the photographers?
•
55% of people 18-29
years old.
•
28% of people 30-49
years old.
•
11% of people 50-64
years old.
•
4% of people 65+ years
old.
Of all online users:
•
29% of females use
Instagram.
•
22% of males use
Instagram.
LinkedIn is best for career and
industry insights
Who’s on LinkedIn?
•
23% of people 18-29
years old.
•
31% of people 30-49
years old.
•
30% of people 50-64
years old.
•
21% of people 65+ years
old.
Pinterest is best for highly visual
industries or marketing
•
42% of online women use
the site
•
Just 13% of online men
do.
Twitter is best for topical and
timely conversations
Where do adult users live?
•
25% in urban areas.
•
23% in suburban areas.
•
17% in rural areas.
Youtube is best for compelling
videos
•
Over 1 billion users,
almost 1/3 of all people on the
Internet.
•
Everyday people watch
hundreds of millions of hours on
Youtube and generate billions of
views.
•
Youtube and even just
Youtube on mobile reaches more
18-34 and 18-49 years old than
any cable network.
Meerkat is live-stream video from
your phone to Twitter followers
•
120,000 users with 78%
male users and 22% female
users.
Periscope is Twitter’s app for livestreaming video from your phone
to Twitter
•
10 million users with 1.85
million daily active users.
•
71% male users and 29%
female users