SOCIAL MEDIA
The caveat to this is that social
media frequency guides are
just suggestions. Buffer has
found that engagement tends to
decrease after the third tweet
each day, but that doesn’t mean
you need to stop posting after
the third post. Rather, it just
means that the first three posts
should be the ones you want to
get the most engagement.
It will also vary from brand
to brand. If you have a larger
audience with more mixed
demographics across different
time zones – and thus different
peak hours – you can afford
more posts per day and can just
eat the slight loss in engagement.
If you’re a small brand with a
smaller audience, you run the
risk of flooding their feeds if you
post too often every day, so it’s
better to go with a more focused
plan.
At the same time, the Pareto
Principle is not set in stone. You
don’t need to heavily regulate
your marketing and, like a
clockwork robot, guarantee every
fifth tweet is a marketing tweet.
The more you try to automate
and roboticize your marketing,
the more you’ll come across as
fake and exploitive, hurting your
brand presence overall.
Tweet and Retweet are on
a Boat…
Another trick that can
dramatically boost your Twitter
Visual Contenting
marketing is simply posting
the same content several
times. Twitter does not enforce
Robot9000 rules; it doesn’t
require originality on threat
of punishment. Nothing stops
you from sharing a blog post or
image more than once. In fact, it
should be encouraged!
Twitter doesn’t filter your feed,
other than the very basic “while
you were gone” curated box
when you first sign on. Tweets
appear in reverse chronological
order, the most recent at the
top. As you scroll down, you’re
scrolling back in time. Most users
scroll for a little ways, but they
don’t keep going; after all, Twitter
keeps moving while they’re
digging into the past. They need
to pull up for air some time, and
when they do, it’s time to keep
up with the current feed.
That means if you tweet out a
link, after half an hour or so –
depending on the number of
people your followers follow –
that tweet will be buried. Some
people will see it later, but many
others won’t. The solution to this
problem is to post it again, later,
so a different selection of people
will see it.
With a blog post and a
reasonably sized audience –
maybe in the thousands or
higher – you could follow a
sample scheme like this:
1. Tweet once when you publish
the blog post.
2. Tweet once with the link an
hour or three later.
3. Tweet the link again the next
day, with different Tweet
copy.
4. Tweet again a few days later,
maybe with an ICYMI (In
Case You Missed It).
Whether or not you tweet more
often, or continue tweeting after
the initial week, depends on the
quality and timeliness of the
article you’re sharing. Evergreen
posts can have reminder
posts every month for a year.
News-focused posts lose value
quickly and won’t need further
promotion after a few days.
Additionally, larger audiences can
support more frequent posts,
because more activity means
fewer people see the initial
posts. Smaller audiences are
more likely to see it several times
and may grow bored with the
same post over and over.
Put all of these rules and tips
into action and you can go from
mediocre Twitter nobody to
marketing powerhouse in no
time.
From Follows.com
Check out this infographic
on Visual Contenting.