SOCIAL MEDIA
• Tweets with image links get
twice the engagement –
retweets, replies, and likes –
than tweets without. Twitter
may have a character limit,
but graphics really do work
wonders on the feed.
• Tweets with images alone
receive 18% more clicks,
89% more likes, and 150%
more retweets than plain text
tweets.
• Retweets happen most
between the hours of 10 and
11 pm Eastern time.
• Don’t worry if your tweets
seem to be ignored; only 23%
of tweets ever get a reply.
• Including at least one hashtag
will tend to double your
engagement rates, though
of course this will be subject
to the specific hashtag and
topic.
• Tweets between 120 and
130 characters – out of the
Twitter maximum of 140 –
get the most clicks. Don’t
forget that this includes
hashtags!
• Twitter is the most-used
social network for black
people, so much so that
“black Twitter” even has
its own Wikipedia page.
Seriously, check it out. If
your primary demographic is
largely black, Twitter becomes
a correspondingly better
platform for your marketing.
Visual Contenting
• The fastest growing
demographic on Twitter
is the older age brackets,
specifically 55-64 year olds.
This will continue for as
long as the Twitter userbase
grows and Twitter continues
to exist. As long as time
continues to flow, that is.
• When sharing an article,
tweets with the headline
receive around 15% more
clicks than tweets with an
excerpt of the copy. Makes
sense, right? Your headline is
optimized to draw interest,
where a random line of copy
is not.
All of this is just scratching
the surface, and a lot of it is
aggregate data. What that means
is that, when I say you’ll have
12x more retweets when you
ask for an RT, you’re not literally
going to go from 1 to 12 RTs
every time. It all depends on
your audience; these are just
statistics and trends pulled from
an analysis of millions of tweets.
Who knows! Some of the data
might not even be accurate.
You study 200 million tweets,
and that’s cool, but over 500
million tweets are made every
single day. It’s barely a drop in
the bucket compared to what
actually goes on.
Applying Pareto
One of the best marketing tips
you can implement to kick your
Twitter marketing up a notch
is to apply the Pareto Principle
to your content. The Pareto
Principle is also known as the
80-20 rule, and states that 80
percent of your results tend to
come from 20 percent of your
work. How does this apply to
Twitter?
What most people do is
consider their feed in groups
of 10 tweets. Out of every 10
messages you post, 8 of them –
80 percent – should be general
interest and general value. We’re
talking about links to content
you didn’t create, memes, image