TRENDS
Skills of an advertiser:
1. Ability to easily relate to
people
2. Communication skills
3. Creative
Salary:
The average annual salary of an
advertiser is $90,661.
Search Engine Marketing
(SEM)
What do SEM specialists do?
Search Engine Marketers are
in charge of the development
of marketing campaigns built
around keywords which will drive
traffic to the website and result
in conversions.
Skills Required
1. Understanding of
performance marketing,
conversion, and online
customer acquisition
2. In-depth experience with
website analytics tools (e.g,
Google Analytics, NetInsight,
Omniture, WebTrends)
3. Experience with bid
management tools (e.g., Click
Equations, Marin, Kenshoo,
Search Ignite)
4. Experience with A/B and
multivariate experiments
5. Working knowledge of
HTML, CSS, and JavaScript
development and constraints
Visual Contenting
6. Up-to-date with the latest
trends and best practices in SEO
and SEM.
Salary
The average salary of a Search
Engine Marketing specialist is
$30,798 - $65,579
Mobile Marketing
What Do Mobile Marketers Do?
1. They are responsible for
mobile marketing initiatives
of the brand
2. Manage mobile SEO, mobile
display campaigns, and
mobile PPC
3. Ensure there are maximum
downloads for mobile apps
4. Have A/B testing to ensure
high conversions
Skills required:
1. Good knowledge about mobile
marketing
2. Creative
3. Good with numbers and
analytics
4. Communication skills
5. Relationship building skills
Salary:
The annual average salary of a
mobile marketer is $61,000.
Education Requirements
To enter the marketing world,
a potential candidate would
benefit greatly from a degree
in marketing, usually at the
graduate level.
On a full-fledged marketing
course, candidates will learn to
analyze the market and come
up with actionable insights for
segmentation and targeting,
write copy that is compelling,
maximize value for a customer,
analyze data to introduce
changes if necessary, and
handle end-to-end marketing
campaigns.
Colleges now offer
specializations and dedicated
courses to new media and
internet marketing which will
be relevant. In addition, an
education in computer science
or information management will
also be helpful. Most marketers
hold degrees in Business
Administration.
Additionally, a certification in
the specific field will help build
knowledge and expertise in that
area.
Important Skills To Have
For A Digital Marketer:
#1 To be goal focused
#2 Ability to listen and prioritize
#3 Data Analysis