Brand Snapshot
Through a process of deep stakeholder engagement and traveler research , Visit Baltimore established a set of foundational narratives and brand assets integral to building brand recognition and communicating a comprehensive Baltimore story . Our brand is prideful , casual and fun . Leveraging our brand narratives , our marketing efforts speak to our intrinsic characteristics that make us an engaging , fascinating urban destination .
OUR LOGO
The Visit Baltimore logo picks up on these brand elements by appearing almost spoken aloud : the rise and fall of the letterforms reference a megaphone or a voice projecting boldly into a space . They also reference architecture and street corners meeting together , all apt metaphors for a great American city on the rise .
OUR COLOR PALETTE
Baltimore ’ s color palette is inspired by a blend of history , our built environment and the arts . The primary brand color , Street Lamp , is a reference to Baltimore ’ s history as the first American city to illuminate its streets with gas street lamps in 1817 .
STREET LAMP
CONCRETE
MARBLE STEPS
DAWN
CRAB
FLAMINGO
EDGAR
AQUA
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