SUPPORTING NARRATIVE Affordability = Accessibility
Brand Story
These four Foundational Narratives and eight Brand Elements are strategic and visual tools that can guide imagery and messaging as we tell this Baltimore story . Each of these ideas brings a pathway to creating exciting and on-brand emotions for Charm City .
FOUNDATIONAL NARRATIVES
1 . Lead With Culture |
2 . Expand History |
3 . Embrace Contradictions |
4 . Youthful Spirit |
SUPPORTING NARRATIVE Affordability = Accessibility
BRAND ELEMENTS
CULTURE / ARTS
DIVERSE PRIDE YOUTH
HERITAGE CONNECTED CASUAL FUN
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