BALTIMORE’ S
STORY
IS YOUR
STORY
THIS IS THE BALTIMORE
OF
LIFT YOUR VOICE. SHOW YOUR PRIDE. SHARE YOUR SIDE.
BALTIMORE. ORG / B-SIDE
SETTING THE RECORD STRAIGHT
Baltimore’ s story has always been bigger than what headlines say about it. Residents are deeply proud of the city, but the experiences behind that pride aren’ t always amplified.
In January, Visit Baltimore launched the B-Side of Baltimore, a citywide storytelling campaign built to spotlight the deeper, more positive and often-overlooked facets of Baltimore. Inspired by the flip side of a record, the campaign invites residents to turn over the surface-level narrative and share their authentic, feel-good stories that reveal the city’ s true heart, culture and spirit.
The B-Side was made possible through recovery funds granted by Mayor Brandon M. Scott and his administration, an investment grounded in the belief that Baltimoreans themselves are the city’ s best storytellers.
About half of Baltimore’ s visitors come to see friends and family. When we share and amplify our B-Side, we become stronger ambassadors for our city, helping outsiders see Baltimore through a more complete, human lens.
At the center of it all is our B-Side webpage, a digital hub where residents can submit their own B-Side stories in text, photos, video or even song.
More than 100 stories have been collected and are being amplified across paid media, public relations and social channels.
15.6M IMPRESSIONS
( NEARLY 3M ON SOCIAL MEDIA)
WELCOME TO THE B-SIDE 9