VISITOR SPENDING ON ACTIVITIES
$ 1.15 BILLION SPENT AT RESTAURANTS
2 OUT OF 5 overnight travelers participate in a cultural activity – like a museum, historical site, art gallery or Civil Rights heritage experience
$ 701 MILLION SPENT ON RECREATION AND ENTERTAINMENT
$ 734 MILLION SPENT ON RETAIL
3 OUT OF 5 overnight visitors participate in entertainment – like sightseeing, attractions and nightlife
45 % OF OVERNIGHT TRAVELERS’
primary motivation for visiting is to see family and friends
1 OUT OF 3 overnight visitors are traveling with kids
26 % get trip planning advice from friends and family
Baltimore’ s visitors are 6-8 % more engaged in cultural activities than the average U. S. traveler
1 OUT OF 10 travelers’ primary motivation for visiting is a special event – like a festival or sports event
16 % are traveling with pets
VISITORS SAY BALTIMORE’ S TOP ATTRIBUTES ARE:
47 % use Instagram or Facebook to plan their trips
LOCAL CUISINE WATERFRONT ACCESS
32 % turn to tourism and destination marketing resources to book activities during their stay
EASY TO GET TO
DIVERSITY
All data included reflects the 2025 calendar year. Data provided by Future Partners and Longwoods International
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