Visit Baltimore Annual Report FY26 2026 | Page 6

TOURISM EMPLOYS 123.6K

THE IMPACT OF TOURISM

28.7 MILLION VISITORS

16.3 MILLION DAY TRIP VISITORS
12.4 MILLION OVERNIGHT TRAVELERS
6.3 % INCREASE SINCE 2019

$ 4.3 BILLION

IN VISITOR SPENDING

32.6 % INCREASE SINCE 2019

TOURISM EMPLOYS 123.6K

IN THE BALTIMORE REGION *
2.7 NIGHTS
AVERAGE LENGTH OF STAY
$ 1.9 BILLION
SPENT ON LODGING
Accounting for 47 % of leisure and hospitality workers across the entire state
* Bureau of Labor Statistics
4 OUT OF 5 OVERNIGHT TRAVELERS ARE REPEAT VISITORS
Average time since last visit has decreased by 1.1 YEARS
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