AN ENCORE FOR CIAA
Year after year, we see why the CIAA Men’ s and Women’ s Basketball Tournament belongs in Baltimore. This partnership is a citywide celebration of HBCU pride, culture and competition, and we are proud to host these student athletes and their supporters through 2029.
FULL COURT PRESS
Visit Baltimore executed a comprehensive, digitalfirst marketing campaign to drive awareness, ticket sales and hotel bookings for the 2026 CIAA Basketball Tournament, targeting sports fans, HBCU communities and regional drive markets across the mid-Atlantic and Southeast.
• Paid social media across Facebook, Instagram, TikTok, YouTube and partner pages
• Radio and print advertising
• Traditional billboards along I-95
• LED billboards throughout downtown Baltimore
• Digital banners
• Local broadcast spots
• BWI signage
RESULTED IN
• Movie theater advertising across the Baltimore region
89M + IMPRESSIONS
$ 33.6M earned in economic impact( highest recorded impact for tournament’ s run in Baltimore) |
33K + FANS attended games at CFG Bank Arena |
$ 17.4M spent at local businesses |
109 minority and women-owned businesses engaged throughout planning process |
22 VISIT BALTIMORE