A + WORK
In March 2026, the city appeared in three primetime commercials during“ Abbott Elementary,” one of network television’ s top-rated comedies. The result: an estimated 4.2 million impressions over three episodes.
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ALWAYS ON AND ON TARGET
Our always-on digital strategy deploys targeted campaigns tailored to distinct audiences year-round. From spotlighting Charm City’ s rich, Black history and culture and vibrant culinary scene to promoting holiday activities and regional festivals and events, this varied, sustained approach kept our brand consistently present and relevant— and it delivered results, driving more than 328 million impressions.
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SEIZING THE MOMENT
In alignment with the added national exposure and timely international events, we launched a two-pronged marketing effort to capture visitor traffic generated by the FIFA World Cup 2026.
Internationally, we partnered with Expedia to target UK sports travelers, achieving more than 7.4 million impressions across Expedia, Facebook and Instagram.
Domestically, we targeted World Cup match ticket holders, encouraging them to extend their travel with a visit to Baltimore. Interactive digital and social ads offered tailored, themed itineraries to potential visitors, resulting in more than 7.2 million impressions.
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