A LOOK AT THE SHOP
The design draws from iconic Baltimore architecture and city storefronts, including a Formstone exterior( famously referred to as“ the polyester of brick” by John Waters).
Inside, visitors flipped through crates of 30 custom-designed vinyl albums spotlighting Baltimore’ s deeper stories.
At the listening station, guests were among the first to hear the custom track created for the B-Side campaign.
In partnership with The Globe Collection and Press at Maryland Institute College of Art( MICA), visitors answered a“ What’ s Your Travel Vibe?” quiz, to discover their Baltimore explorer type and create a custom Globe-style poster.
Additional unmistakably Baltimore features include a sticker wall spotlighting local businesses, a community posting board layered with real flyers and posters and a retail display window featuring vinyl albums by Baltimore artists and B-Side Records merch.
12 VISIT BALTIMORE