FREDERICK DOUGLASS MONUMENT
POETRY IN MONUMENTS
BILLIE HOLIDAY MURAL , FELL ’ S POINT
HOME OF THE HOME OF THE BRAVE
FORT MCHENRY NATIONAL MONUMENT AND HISTORIC SHRINE
BABE RUTH STATUE , CAMDEN YARDS
WASHINGTON MONUMENT , MOUNT VERNON
PRIDE OF BALTIMORE II
YOU WON ’ T GET IT TIL YOU GET HERE YOU WON ’ T GET IT TIL YOU GET HERE
History comes to life in The Monumental City . There ’ s an undeniable energy that reverberates through the streets , bringing the past into the present and the present into the future . Learn how history is a story at baltimore . org
From the foundation of our country to the most fearless of freedom fighters , Baltimore has been home to some of history ’ s most influential and iconic people . Learn how you can dive into the deeply rooted past of Charm City at baltimore . org
It isn ’ t easy to sum up any place with a few words , and that ’ s even more true for a city like ours . Baltimore is multifaceted and has so much personality and diversity that it can ’ t be captured so simply . It ’ s such a special place that you really can ’ t understand it until you ’ ve visited . Our new tagline “ You Won ’ t Get It Til You Get Here ” is an invitation and a challenge to consumers , an active call to visit and explore . It taps into the insider knowledge and need to be “ first ” that drives our audience .
The tagline of the campaign , coupled with the key themes informed by stakeholders , led to the creation of a suite of print , digital and out-of-home airport ads that we served to target audiences during the spring and summer travel seasons . Air travelers at Chicago Midway , Philadelphia International , Reagan , Dulles and our own BWI were met with inspiring messages about Baltimore ’ s arts , culture , history and food scenes . The Get Here campaign which kicked off in late March and ran through June , secured more than 41.9MM digital impressions , 43.5K clicks and 118K web sessions .
6 VISIT BALTIMORE