Visit Baltimore Annual Report FY24 2024 | Page 2

VISION

Our vision is to position Baltimore as a bucket-list destination where every visitor discovers their ideal blend of authentic experiences by exploring our diverse neighborhoods , picturesque waterfront and world-class tourism amenities . We aspire to create an environment that fosters economic vitality and enhances the quality of life of all Baltimoreans , inspiring even more community members to stand up as champions for the city .
We strive to set standards for the broader tourism industry through our commitment to social inclusion , creativity and innovation , and dedication to fostering a culture of respect and opportunity for our staff . Through our strong partnerships with local businesses , community and government , our passionate workforce elevates unparalleled experiences that engage leisure travelers and entice meeting planners to bring their groups to our city . We uplift Baltimore as a welcoming place where memories are made and shared , thereby influencing others to come and see the city for themselves .
400 E . PRATT ST ., 10TH FLOOR BALTIMORE , MD 21202 BALTIMORE . ORG