Visit Baltimore Annual Report FY24 2024 | Page 12

PR SPOTLIGHT

Baltimore in the News

To kick off 2024 , Baltimore earned a coveted spot on the New York Times “ 52 Places to Go ” list . The honor was the result of a years-long relationship with the writer of the piece , Daniel Scheffler . The Visit Baltimore PR team worked with Daniel in 2022 on a hosted visit while he was in town to interview legendary director and Baltimore native John Waters . During this press trip , which included visits to some of Baltimore ’ s best museums , delicious meals at some of our finest restaurants and long chats with natives , Daniel fell in love with the city and published one of his first love letters to Baltimore in SPIN magazine .

CIAA : A TEAM EFFORT

For the city ’ s fourth in-person CIAA Tournament , we found new and creative ways to promote the fun and generate excitement .
We maintained a strong relationship with Daniel and hosted him again in 2023 to showcase some of the city ’ s new offerings , including Baltimore Peninsula , a swimmable harbor , art by native artists at the Baltimore Museum of Art and the Thurgood Marshall Amenity Center . This impressive momentum for the city led to Daniel pitching his editors at the New York Times for inclusion on the list . We couldn ’ t agree with Daniel more when he says 2024 is an “ enormous ” year for Baltimore !
“ It ’ s an enormous year for Charm City .”
– DANIEL SCHEFFLER , TRAVEL WRITER
10 VISIT BALTIMORE