SOCIAL MEDIA BY THE NUMBERS
SOCIAL INFLUENCE : A YEAR IN REVIEW FOR @ VISITBMORE
This year , Visit Baltimore ’ s social media presence saw remarkable growth and engagement , furthering our mission to inspire and educate both locals and visitors . Here ’ s a snapshot of our success by the numbers .
27,000 new followers across all platforms , bringing our total audience to 172,000 .
More than 50 million impressions , reflecting the powerful reach of our content .
3,100 posts
shared across Instagram , LinkedIn , Facebook and Threads spotlighting Baltimore ’ s vibrant culture .
55 Instagram Reels and videos , garnering 3 million views and thousands of shares .
65 user-generated content pieces shared ,
celebrating the city through the eyes of our community .
40 events covered on LinkedIn ,
giving our audience a behind-the-scenes look at Visit Baltimore ’ s teams in the field .
40 partner collaborations , amplifying the voices of local businesses , attractions and creators .
36 LinkedIn graphics welcoming conventions to Baltimore .
1 brand new platform : Threads .
WEBSITE BY THE NUMBERS
WHAT ’ S HAPPENING ON BALTIMORE . ORG
Visit Baltimore ’ s website , Baltimore . org , recorded 2.7 million users , a 37 % increase over the previous year , attracting visitors , convention attendees , business travelers , locals and more all looking for things to do in Baltimore .
TOP 5 MOST POPULAR PAGES : 1 . Homepage 2 . Events 3 . CIAA 4 . Inner Harbor 5 . Meetings
TOP COUNTRIES OF ORIGIN : 1 . United States 2 . Canada 3 . United Kingdom 4 . Germany 5 . India
TOP CITIES OF ORIGIN : 1 . Baltimore 2 . Ashburn , VA 3 . New York 4 . Washington , D . C . 5 . Philadelphia 6 . Atlanta 7 . Boston 8 . Chicago 9 . Towson 10 . Annapolis
All data is for the time period July 1 , 2023 through June 30 , 2024 .
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