Selling Baltimore ’ s Authentic Story
Each year the Visit Baltimore sales team goes on the road to showcase Baltimore ’ s one-of-a-kind character to clients and potential groups to help them see a new side of Charm City they may not have known before . Our meetings and conventions advertising slogan “ be surprised , meet Baltimore ” is at the heart of what we do , knowing there are people with preconceived notions of what Baltimore has to offer , but it only takes one chance to change their minds . Here are a few examples of how we ’ ve done that this year .
ASAE ANNUAL MEETING
AUGUST 20-23 , 2022 NASHVILLE , TN
At the ASAE Annual Meeting in Nashville , the Visit Baltimore team promoted Baltimore ’ s diverse culture along with our Warm Welcome program to coincide with ASAE ’ s DEI-focused programming . We created a pop-up shop in the booth of all local Black- and / or LGBTQ + -owned businesses , including Black Acres Roastery , Urban Roots , Juniper Culinary Apothecary and Nina ’ s Cookie Explosion . ASAE ’ s executive-level attendees were also invited to a happy hour with wine from The Wine Collective and oyster shucking from The Local Oyster .
IMEX AMERICA
OCTOBER 11-13 , 2022 , LAS VEGAS , NV
Baltimore ’ s unapologetic pride shined through with local maker giveaways and a daily happy hour with oyster shucking by The Local Oyster at IMEX America EIC Hall of Leaders Gala in Las Vegas . All in-booth swag included products of Blackowned or LGBTQ + owned businesses Fly Nerd Apparel , Namascents Candle Co ., Urban Roots , Juniper Culinary Apothecary and Nina ’ s Cookie Explosion .
PCMA CONVENING LEADERS
JANUARY 8-11 , 2023 , COLUMBUS , OH
Showcasing a wave of innovative new development to demonstrate why our city is the perfect destination to inspire attendees , the team served crab dishes and Sagamore Spirit cocktails at PCMA Convening Leaders in Columbus . Booth visitors left with an Under Armour backpack stocked with their choice of products from Wight Tea Company , Black Acres Roastery , Baltimore Convention Center honey , Sagamore Spirit , Charm City Chocolate and KSM Candle Co .
CONVENTION SALES & CUSTOMER EXPERIENCE 21