Visit Baltimore Annual Report FY2022 2022 | Page 14

SOCIAL MEDIA

A NEW WAY TO INFLUENCE

In a forever-fluctuating social landscape like Instagram , trends come and go . Discover how we embrace the change and give it our special Visit Baltimore touch .

The Power of the # Hashtag

What once was a tracking feature has become new internet lingo . Starting this past year , we used hashtags to enhance our posts , deviating from the traditional caption and speaking in our own VB language . Our audience ’ s response ? 5,000 likes and over 400 shares . # Falltimore # OnlyInBaltimore

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@ VisitBmore @ BmoreMD @ Visit-Baltimore
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