Life in Video
While we can ’ t transport all our Instagram ( IG ) followers to Baltimore , we can bring the city to them virtually . Video content like IG Reels soared to the top of the algorithm this year , and we produced our two most-watched videos to date , featuring the new Rash Field and a Baltimore snow day which racked up a total of 130k views and 1,400 shares .
Brand-Building Graphics
The newest enhancements to VB ’ s Instagram last year were social graphics — colorful , branded content created in-house for promotional needs , outside of traditional usergenerated content . In-person events were back and bigger than ever , and we featured their return with history and need-toknow facts . Over 280 of our followers shared these posts with their friends . Interactive , shareable itineraries inspired visits to Charm City , while also driving users to check out web articles on Baltimore . org . We remixed our classic VB giveaways with bright shoutouts to the posts and prizes inspiring over 500 entries
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