TARGET AUDIENCE RESEARCH
In March , we tasked our partners at Destination Analysts to conduct a research study of a sampling of our Pioneer and Creative Spirit audiences located on the I-95 corridor between Boston , MA and Richmond , VA .
Survey results confirmed that Visit Baltimore ’ s ads are positively received by our key demos and that we ’ re making an impact in our target markets .
Representing Birdland
To reach target audiences in-stadium and on TV , we ran homeplate signage during key games at Oriole Park at Camden Yards .
And our “ Beneath the Shell ” commercial played during select Ravens games , featuring the words and voice of Baltimore poet and writer Kondwani Fidel , comparing Baltimore to the complex experience of eating steamed crabs .
Ad ’ s effectivness in portraying Baltimore as a leisure destination (% agree or strongly agree )
86 %
feel Baltimore is a welcoming place to visit
85 %
feel more positive about Baltimore as a vaction destination
84 %
want to learn more about Baltimore
New Store Launch
How do we show off Baltimore ’ s unapologetic pride ? Repping the city we love with hats , shirts and wall art !
We launched the Visit Baltimore e-commerce store in November , just in time for the holiday shopping season , to make our merch available to locals and visitors . From beanies featuring our logo to “ Beneath the Shell ” posters you can shop it all on our site at Baltimore . org / shop .
10 VISIT BALTIMORE