REDISCOVER THE
MIRACLE ON 34TH ST , HAMPDEN
CHRISTMAS VILLAGE IN BALTIMORE , INNER HARBOR
“ Your People Are Here ” Holiday Campaign
HOLIDAY ACTIVITIES WHERE TO EAT
FAMILY FUN
Leveraging the return of most of Baltimore ’ s holiday festivities in December 2021 , Visit Baltimore celebrated the magic and wonder of the season , emphasizing opportunities to reconnect and re-experience what was missed the year prior . Our newest Your People Are Here models were featured in our 2021 holiday campaign .
Advertisements included print ads , billboards and digital and social ads .
The ads invited visitors to “ rediscover the sparkle ” of the season by showcasing things to do during the holidays in Baltimore – like Hampden ’ s Miracle on 34th Street , the Washington Monument Lighting and the German Christmas Village .
Airport Advertising in Feeder Markets
Whether waiting for takeoff or for baggage , we reminded air travelers that they weren ’ t far from discovering Baltimore .
We increased airport placements in direct Southwest feeder markets advertising to our Pioneer and Creative Spirit audiences with signage in Philadelphia , Newark , Providence , Indianapolis , Milwaukee and Baltimore / Washington Thurgood Marshall airports .
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