DAY VISITORS |
OVERNIGHT |
||||
TOTAL |
14,100,000 |
58 % |
10,200,000 |
42 % |
|
Adults & Children |
Children
Adults
|
3,200,000
10,800,000
|
23 %
77 %
|
2,500,000
7,700,000
|
24 %
76 %
|
VFR |
6,063,000 |
43 % |
5,304,000 |
52 % |
|
Trip Purpose |
Marketable Trips
Business
|
6,909,000
705,000
|
49 %
5 %
|
3,774,000
918,000
|
37 %
9 %
|
Business & Leisure |
423,000 |
3 % |
306,000 |
3 % |
|
January-March |
27 % |
22 % |
|||
Season of Trips |
April-June
July-September
|
25 %
23 %
|
25 %
27 %
|
||
October-December |
26 % |
26 % |
|||
18-24 |
15 % |
13 % |
|||
25-34 |
25 % |
27 % |
|||
Average Age |
35-44
45-54
|
22 %
15 %
|
22 %
18 %
|
||
55-64 |
12 % |
12 % |
|||
65 + |
11 % |
8 % |
|||
Gender |
46 % Female |
44 % Female |
|||
Race |
White
|
68 % |
68 % |
||
African-American
|
24 % |
27 % |
|||
Other
|
12 % |
9 % |
|||
Under $ 49.9k |
40 % |
50 % |
|||
Household Income |
$ 50k- $ 74.9k
$ 75k- $ 99.9k
|
20 %
15 %
|
18 %
13 %
|
||
$ 100k + |
25 % |
19 % |
|||
Education |
College / Post Grad
Some College
|
55 %
20 %
|
54 %
16 %
|
||
Children in HH ? |
46 % No children under 18 |
48 % No children under 18 |
|||
Employment |
Full time
Part time
|
57 %
11 %
|
59 %
10 %
|
||
Retired / Not working |
31 % |
31 % |
|||
Travel Party Size |
2.7 Persons |
2.7 Persons |
|||
Personal Auto |
N / A |
67 % |
|||
Transportation |
Air Travel |
N / A |
21 % |
||
Rental Car |
N / A |
18 % |
|||
Length of Stay |
Only 1 night
Avg . nights
|
N / A
N / A
|
49 %
2.2
|
||
Hotel / Motel |
N / A |
62 % |
|||
Accommodations |
Friends / Relatives |
N / A |
18 % |
||
Other |
N / A |
33 % |
|||
Shopping |
19 % |
25 % |
|||
Aquarium / Museum / Zoo |
23 % |
22 % |
|||
Activity Participation |
Sightseeing
Attending Celebration
|
15 %
12 %
|
16 %
16 %
|
||
Landmark / Historic |
9 % |
13 % |
|||
Bar / Nightlife |
- |
13 % |
|||