&Convention
Sales
Services
The Sales & Services team drives business and economic
impact to Baltimore and the region by booking and
servicing conventions, meetings and events.
GOALS:
• Focus on key regional markets and vertical industries by creating
short-term business opportunities.
• Develop relationships with accounts in emerging & non-traditional
vertical markets.
• Regain long-term sales momentum through an emphasis on the
“Value Creation” sales strategy of Meet Local.
• Continue to pursue the international and domestic tour market to
encourage inclusion in East Coast itineraries.
STRATEGIES:
• Attend market-specific industry tradeshows and events.
• Leverage deployment, industry partnerships and database mining.
• Develop customized bid proposals against key industries.
• Form strategic alliances with Hills Balfour, CRUSA, Brand USA, USTA,
and Maryland Office of Tourism & Development.
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