Partnership with Essence magazine
Leisure Campaigns
CAM BE
CULINARY CAMPAIGN: Visit Baltimore’s spring culinary
campaign encouraged audiences to slow down and savor
the moment through food and drink. The campaign targeted
Millennials and appeared in publications such as Saveur, Bon
Appetit, Cherry Bombe, Southwest Magazine, Better Homes &
Gardens and more.
ESSENCE PARTNERSHIP: A springtime digital marketing
partnership between Visit Baltimore and Essence magazine
inspired African American Millennial families to choose
Baltimore for their next travel experience. Essence’s Julee
Wilson wrote online about her family’s weekend spent
exploring the city’s landmarks, murals and African American
cultural attractions. Other support included banner
advertisements on Essence’s Black Travel Guide, social media
posts and email marketing.
ADVERTORIAL IN THE NATIONAL: A Baltimore
destination feature was published as an editorial supplement
in the March/April issue of The National, Amtrak’s onboard
and digital magazine. The 28-page feature highlights
Baltimore’s greatest assets from the corporate, academic,
healthcare and hospitality fields and dives into why
Baltimore is a great place to live, work, play and invest.
Amtrak services more than 84,600 riders per day in 500
domestic destinations (46 states, DC and three Canadian
provinces) and this level of positive exposure is a huge win
for our entire city.
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