&Marketing
Communications
The Marketing & Communications
Department drives awareness and
visits to Baltimore.
GOALS:
• Elevate the Visit Baltimore brand
• Create and share compelling brand stories to answer, “Why Baltimore?”
• Spotlight the amazing assets all around our city
STRATEGIES:
• Capture new photography across the city for use in editorial and advertising
• Develop marketing campaigns centered around Baltimore’s cultural and
culinary renaissance with messages that serve target audience needs
• Expand social media content production and carry out content
partnerships with geographically or culturally influential brands
• Produce eye-catching collateral, revamp publications and build pop-up
experiences that put a focus on human connection
• Secure timely and topical press coverage in national newspapers and
magazines, as well as enthusiast publications
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