Visions of Blockchain Magazine Visions of Blockchain Pillar Unepisode | Page 17

David talks about it in a book that he published
seven years ago and it is still applicable
because, the users own their data, all the
services are coming to them and everything
is interconnected to you, nothing is in the
middle.
You’re not around the service but the service is
around you, you are the sun, and everything
circles around you.
In every new installation that is happening
on the Pillar wallet (Personal Data Locker) the
service provider is able to participate.
So, we are also augmenting and we’re solving
part of the problems of the user acquisition
for a service provider. The user acquisition, we
hope, is going to be extremely exponential
because every time that the user, for example
Laurent, is installing the Pillar wallet, a new
service provider comes in and doesn’t need
to know you. When you’re searching for a va-
cuum cleaner, all the vacuum cleaners that
have gone on the Pillar platform can respond
to that. They don’t need to acquire you, and
that’s the era of mass-customisation.
It’s on-demand, all the time.
VoB: It’s a really nice approach, and opens
a huge universe of possibilities.
Tomer: Not only that, but it opens a universe
of possibilities because it’s an open fo-
undation and an infrastructure basically,
an open protocol that we’re giving, and the
service provider gets all the revenue.
We don’t need to be part of that. If they
are winning this service, the customer gets
everything, we’re not copying everything.
What we’re doing is building an approach
of using the ecosystem with the Pillar
wallet. So, there is a transaction fee, there
is a possibly subscription fee that we’re not
sure about yet.
We’re entering this new era of mass customi-
sation where you get exactly what you want,
you can tweak anything that you want from
service providers, and as we’re going into
partnerships with cities, municipalities, and
countries about data ownership, more and
more services are going to be added.