Megaphone
S
urely, you do not have
to buy anything to be struck from
time to time by this fleeting fe-
eling of how great it is to be alive.
But buying something you can af-
ford is, nevertheless, one of those
pleasurable experiences when you
can palpably enjoy your freedom of
choice and the underlying sense of
security of living in such a wonder-
ful world.
And whenever you buy something,
be it a flight, a bottle of fine wine
or a pair of stylish shoes, produced
by some or other industry you will
probably find it amazing how much
thought, creativity and vision has
been invested to grab your atten-
tion and persuade you eventually
to reach for your wallet.
And when you do it, you do it with
a big friendly smile because at this
sweet juncture you exchange your
hard earned money for something
pretty and smart, lovingly conceived
and put together by some wonderful
people (whom you will never meet)
in some distant corner of the planet.
But who cares about the fact that
you will never meet those people in
China who made your mobile pho-
ne or those guys who designed the
jet engines holding you up 11.000
meters high in the sky while you are
sipping a cup of coffee?
In this wonderful world of modern
commerce all those unknown people
still firmly belong in the emotional
realm of Louis Armstrong’s song
and even if you do not know them
you somehow still can “see friends
shaking hands..... Saying...how
do you do, They’re really say-
ing...... I love you.”