Vision Zero Action Plan - 2017 | Page 39

BENCHMARKS 2017 2020 2025 Partners

Develop a Culture of Safety

Vision Zero Los Angeles education campaign

Community partnerships

Maximum media saturation for Vision Zero

Partnering with government organizations

Partnering with insurance organizations

• Build a $ 2 million education campaign to bring awareness and create behavior change around collision factors such as speeding and impaired driving.

• Complete a $ 500,000 outreach campaign along Vision Zero priority corridors; continue to conduct meetings with the bicycle community and assist in the City ' s bicycle plan efforts.

• Leverage existing resources and community leaders( e. g., government leaders, City-owned assets, schoolbased materials, events).

• Continue school bicycle and pedestrian safety education programs that reinforce the rules of the road and teaches participants how to be more visible when walking, and bicycling.

• Produce and distribute a“ Road Map for Safety” that educates road users about safe ways to behave around key road features; promote use of existing driving behavior data technology.

• Evaluate and continue education campaign.

• Develop policies, processes, and funding opportunities to support the participation of community leaders and community-based organizations in the development and implementation of Vision Zero.

• Secure public-private partnerships( e. g., public spokespersons, gas stations, repair shops, auto sales).

• Work with driver ' s education providers to expand learning to " mobility education."

• Partner on school-based parent / youth safety education.

• Create a national platform for Vision Zero.

• Incorporate Vision Zero messaging into outreach efforts for both Cityand neighborhood-led projects.

• Partner with a top business for a Vision Zero commercial for a major national TV event.

• Work with state legislators to incorporate mobility education, and specifically clarification about " jaywalking," into DMV license exams.

• Incentivize parents to complete the safer driving training.

LADOT, Alliance, LACDPH

LADOT, Alliance, LACDPH

LADOT, LACDPH

LADOT, Mayor

LADOT, LACDPH

Education on impaired driving

Community building

Partnering with technology

• Develop school curriculum about the dangers of distracted driving, driving under the influence, and how to stay safe walking / biking on campus.

• Identify and use cultural competency training for City staff with the support of community leaders; use cadets to disseminate traffic safety flyers on the High-Injury Network and COMPSTAT-identified areas.

• Continue to build relationships with companies such as Waze and Google.

• Deter impaired driving by targeting education and outreach at alcohol-serving establishments.

• Develop and implement trustbuilding opportunities among law enforcement and low-income communities and communities of color, especially prior to deploying any additional traffic enforcement in the areas.

• Establish a Vision Zero technology fellowship.

• Secure partnerships to incentivize people from driving impaired.

• Develop a " safe intersections " campaign.

• Work to prepare a safe road system for autonomous vehicles.

LADOT, LACDPH

LADOT, LAPD, Alliance

Mayor, LADOT

ACTION PLAN 2017 | VISION ZERO LA 39