Venture Care's 360 degree digital marketing for Education Industry Best Practices of Digital Marketing for Education | Page 3

Different social media channels which are useful to reach more students are Facebook, Twitter, LinkedIn, Instagram etc. Through social marketing, we not only can reach the audience but also can showcase the different side of the institution, in a friendly manner. 5. Promote Through Paid Campaigns - Search and display ad campaigns are the useful ways to market the educational institutions. Through Google AdWords, we can run ad campaigns targeting a specific audience and specific locations. The chance of lead generation is more through ad campaigns, as they lead the audience to data capture forms on the website. It is the effective way to drive more traffic. 6. Email Marketing - Email is the most cost-effective way to reach a number of prospects. Mail content must act like a key for the solution of audiences’ requirement. The initial step must be the creation of separate email lists for each category of target customers i.e. students, parents and as per course specifications and batches. 7. Lead Generation - Buying leads from the third-party vendors and education portals may be other best choice for it. A good customer relationship management will help the institute to maintain best long-term relationships with the audience. By auto-importing the leads and queries and follow-up each lead will result in better conversion rate. 8. Maintain Online Reputation - Online reputation management is for a business much equal to profits. Building an online reputation by maintaining best blog contents, videos, testimonials and great inspirational personalities, feedback, faculty interviews, successful researchers, campus news will help to attain audience attention. It creates interest in the mind of the audience and leads to the online reputation. Generate more leads for enrollments from students with our Digital Marketing Plan for educational institute. Venture Care’s 360* digital marketing solutions for educational institutions and colleges. www.venture-care.com [email protected] 020-65 3636 33