Venture Care's 360 degree digital marketing for Education Industry Best Practices of Digital Marketing for Education | Page 2

Digital marketing for education sector is promising platform due to the increase of web and digital media in the education sector. Education sector in India is one of the growing sectors. India is education hub. Lots of startups, businesses are entering to education sectors so lots of competition increases in education sector. Advantages of Digital Marketing in the Education Sector: 1. 2. 3. 4. 5. 6. 7. 8. Rank your website on the top of Google search with target keywords Drive more traffic to your website & get prospective students for your course Create a major advantage over your competitors by online visiblity Make visitors aware of your results online instantly Target the number of students for your college or academy Increase the online reputation Brand Promotion through Social Media Lead Generation with Social Media Marketing Practices: 1. Website Analysis - Website is the primary online presence for the business. A website of an educational institute should be more resourceful. It must user-friendly for the audience and must be motivational and trustworthy for students, their parents as well as for the faculty. Create or update the existing website properly with the details about the institution establishment, campus and environment, courses, faculty and their experience, facilities, and amenities, benefits etc. in an organized way. 2. Manage blogs - A blog attracts a lot of audiences and source of knowledge. A regular blog with education sources and current affairs attracts the students. The blog is not only to promote the institute but also to motivate the students as well as faculty to learn, write and share the information. 3. Search Engine Optimization - SEO helps in reaching more students and prospects. Best and relevant keywords help in driving more traffic to the site. Need to have knowledge of keywords and other online marketing strategies for educational institutions using by other educational institute’s websites and education blogs. 4. Social Media Presense - Social Media is the popular and it will be very advantageous to promote it. Promoting the institute through the social media communities of parents, students and faculty will be advantageous. www.venture-care.com [email protected] 020-65 3636 33