Interview
Introducing Instrumetrics World
One of the driving forces behind
Instrumetrics World is Brand Director Christian Borrmann. In a fast-paced and open interview, Mr Borrmann outlines the purpose of the new platform, indicates the benefits for the community and reveals some of Instrumetrics World’ s exciting plans for the future.
By KCI Editorial
Christian, how would you sum up Instrumetrics World?
Instrumetrics World is a unique platform dedicated to connecting a global community of people and companies involved in the manufacture, supply and use of instrumentation and measurement technology.
Does Instrumetrics World have a particular focus?
We plan to make Instrumetrics World an allencompassing platform that is relevant, beneficial and freely available to all manufacturers and users of instrumentation and measurement components, as well as software. Hereby lies the focus on different devices and the incredibly wide range of applications where instrumentation is applicable: life sciences, oil and gas, chemical, power generation, food and beverage, marine and( waste) water and mechanical engineering, just to name a few. However, we will certainly report on all other relevant topics as well, such as where and how purchasers are looking to plan instrumentation within their facilities and processes, industry innovations, the role of IIOT( industrial internet of things), data collection and their security, the role of the engineering companies, etc.
Who is set to benefit from this initiative?
Just about everyone who works with instrumentation, sensors, software and process optimisation! Company owners, instrumentation and control engineers, process designers, procurement officers, project managers, scientists, research institutes, NGOs, etc. are the group of experts which we want to bring together.
How can users access this platform?
Readers and followers will be kept up to date via regular newsletters, while the website will provide instant, unrestricted access to a wealth of technical data, news, project information, expert opinion, podcasts and more. The newsletter and website will be accompanied by our free digital magazine, which summarises the latest tech insights, interviews with industry experts and news in an easy-to-read format.
What company is behind Instrumetrics World?
Let me introduce KCI World, which stands for‘ Knowledge, Communication, and Information’.
The company was founded in 1989, as a multimedia publishing company, specialising in technical equipment such as stainless steel, valves, pumps and now instrumentation. Our goal is to deliver reliable technical information relevant to engineers and technical staff working in or supporting key industries such as power plants, refineries, food and beverage production lines,( waste) water applications, life sciences, etc. At KCI World, we really want to contribute to a more sustainable society, and I am sure that sensors, measurement data and process optimisation will play a big part in that future.
Do you have a personal connection with instrumentation?
I started my career at KCI World in the field of flow control, a market that quickly fascinated me. Even after I left the company to explore other horizons, I worked for a manufacturer of sensors for industrial and mobile applications, so you could say that the topic has been with me in various forms for many years. When I returned, it was clear from the start that I wanted to combine my expertise in marketing and business development with the increasing demand for measuring devices that we are experiencing in many areas of industry.
About Christian Borrmann Christian started his career at KCI World in 2007 at Valve World, first as an editor, then as editor-in-chief and conference manager for the then three international Valve World events in China, Germany and the USA. With the aim of broadening his horizons, he left KCI World in 2015 to work as international marketing manager for a leading sensor manufacturer and later as marketing director for an international robotics company in the logistics industry, gaining a wealth of experience along the way. After ten years, Christian returned to KCI World as brand director to develop new brands in line with the company’ s growth strategies, and Instrumetrics World is the first of these. When he is not in the office, Christian enjoys spending time with his family and friends. He is also passionate about discovering other cultures and traveling to foreign countries. And finally, he has a great weakness for films and concerts. Christian can be contacted via phone at + 49 2821 711 45 45, or email at c. borrmann @ kci-world. com.
26 Valve World August 2025 www. valve-world. net