UTOPIA | Page 48

While researching this article, I had the luck to be invited to some fairly prominent and established agencies. In my searches, I also got to see the tumbleweeds made of agencies whose ambitions far outmatched their work ethic. Aristotle once said that: “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives — choice, not chance, determines your destiny.” This rings true for any endeavour, even virtual ones. Every successful business, no matter how glamourous, requires effort. If you are planning on starting your own IMVU business, I have compiled a list of questions you can ask yourself to make it a little easier and more likely to succeed. What do you love? And I don’t mean romantically. I mean, if you had to spend two hours a day doing paperwork about something, what would it be? Are you passionate about design? Making music? Taking photos? Writing? Makin