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UNITED STATES |
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ATTRACTIONs |
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Caption describing picture or graphic . |
This story can fit 150-200 words .
One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials , such as press releases , market studies , and reports .
While your main goal of distributing a newsletter might be to sell your product or service , the key to a successful newsletter is making it useful to your readers .
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A great way to add useful content to your newsletter is to develop and write your own articles , or include a calendar of upcoming events or a special offer that promotes a new product .
You can also research articles or find “ filler ” articles by accessing the World Wide Web . You can write about a variety of topics but try to keep your articles short .
Much of the content you put in your newsletter can also
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be used for your Web site . Microsoft Publisher offers a simple way to convert your newsletter to a Web publication . So , when you ’ re finished writing your newsletter , convert it to a Web site and post it . |
“ TO CATCH THE READER ' S ATTENTION , PLACE AN INTERESTING SENTENCE OR QUOTE FROM THE STORY HERE .”
Inside Story Headline
This story can fit 100-150 words .
The subject matter that appears in newsletters is virtually endless . You can include stories that focus on current technologies or innovations in your field .
You may also want to note business or economic trends , or make predictions for your customers or clients .
If the newsletter is distributed internally , you might comment upon new procedures or improvements to the business . Sales figures or earnings will show how your business is growing .
Some newsletters include a column that is updated every issue , for instance , an advice column , a book review , a letter from the president , or an editorial . You can also profile new employees or top customers or vendors .
Caption describing picture or graphic .
Inside Story Headline
This story can fit 75-125 words .
Selecting pictures or graphics is an important part of adding content to your newsletter .
Think about your article and ask yourself if the picture supports or enhances the message you ’ re trying to convey . Avoid selecting images that appear to be out of context .
Microsoft Publisher includes thousands of clip art images from which you can choose and import into your newsletter . There are also several tools you can use to draw shapes and symbols .
Once you have chosen an image , place it close to the article . Be sure to place the caption of the image near the image .
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