US June, 2013

UNITED STATES

B U S I N E S S N A M E
Volume 1 , Issue 1 Newsletter Date
Lead Story Headline
Caption describing picture or graphic .
This story can fit 175-225 words .
The purpose of a newsletter is to provide specialized information to a targeted audience . Newsletters can be a great way to market your product or service , and also create credibility and build your organization ’ s identity among peers , members , employees , or vendors .
First , determine the audience of the newsletter . This could be anyone who might benefit from the information it contains , for example , employees or people interested in purchasing a product or requesting your service .
You can compile a mailing list from business reply cards , customer information sheets , business cards collected at trade shows , or membership lists . You might consider purchasing a mailing list from a company .
If you explore the Publisher catalog , you will find many publications that match the style of your newsletter .
Next , establish how much time and money you can spend on your newsletter . These factors will help deter-
mine how frequently you publish the newsletter and its length . It ’ s recommended that you publish your newsletter at least quarterly so that it ’ s considered a consistent source of information . Your customers or employees will look forward to its arrival .
Special points of interest :
BRIEFLY HIGHLIGHT YOUR POINT OF INTEREST HERE .
BRIEFLY HIGHLIGHT YOUR POINT OF INTEREST HERE .
BRIEFLY HIGHLIGHT YOUR POINT OF INTEREST HERE .
BRIEFLY HIGHLIGHT YOUR POINT OF INTEREST HERE .
Inside this issue :
INSIDE STORY 2
Secondary Story Headline
This story can fit 75-125 words .
Your headline is an important part of the newsletter and should be considered carefully .
In a few words , it should accurately represent the contents of the story and draw readers into the story . Develop the headline before you write the story . This way , the headline will help you keep the story focused .
Examples of possible headlines include Product Wins Industry Award , New Product Can Save You Time !, Membership Drive Exceeds Goals , and New Office Opens Near You .
INSIDE STORY
2
INSIDE STORY
2
INSIDE STORY
3
INSIDE STORY
4
INSIDE STORY
5
INSIDE STORY
6