Upscale LIVE Magazine Volume 2 - March/ April 2014 - Issue 2 | Page 19

How did you get started in the entertainment industry?
I started on music side recording doing music production selling and making beats the film aspect
came later. Though film has become our company’s front runner, we still do music. We’ve thought
about changing our corporations’ structure but we love both and haven't made a final decision yet.
So Southern Sounds Entertainment is not just a video production company?
No we do it all! From recording and production for mix tapes to managing local artist like Forecast, P
-Wild from Slutty Boys, and various new local upcoming artists soon to be making a lot of noise. We
are a full service entertainment company.
What services as far as film do you provide?
We had an in house pre- production studio and now we have green screen studio size of Jiffy Lube.
Our services include everything from start to finish. Treatments, filming, editing, you name it. When
you come to Southern Sounds you’re going to receive an incomparable level of customer service and
dedicated focus to making your project everything that you imagined it would be.
Do you invest in other artist?
Yes, we are all about supporting talent. However, we are selective. We play it by ear! What I mean is
that we invest as much as they (the artist) are willing to invest in themselves, depending on budget.
Everyone needs a helping hand at one time or another, if we can be that for someone that’s a blessing. However, this is a business and bills have to be paid so it is imperative that we keep balance.
How did the music production aspect fit in with your plans?
At the beginning! It’s how we got started. For the longest time making music was a good hobby. I
worked for Verizon for 15 years, played drums in high school, my dad played instruments so music
was always a part of our lives.
So you start out producing music and end up directing videos. How did that happen?
I took a buy out from Verizon and that's when we opened the video production studio, 2010-2011. I
built a huge studio inside of an old Jiffy Lube. This also included a music studio. Sonny Reddz, my
partner and video director, hired a video dude for a song we had. We knew nothing about videos at
all. He (the video director they hired) sat on it for awhile; he kept faking and giving us the run
around. Come to find out that he couldn't edit. So basically the video had hit a wall. No editing
equals no video. We were stuck.