goingglobal
How do I globalize my business?
Do your homework.
1. Gather Intelligence
Research the people, history, government, and economy of your target country (CIA World Factbook, Global Entrepreneurship Monitor).
2. Dig Deeper
Focus on countries that have a high demand for your product or service.
3. Learn the Lingo
Because of language and culture barriers, marketing in the global economy can be tricky. Avoid obstacles by taking the time to educate yourself.
Retailer
Tip