retailforecast
Article by Jennifer Lonoff Schiff from cio.com
1) Mobile Commerce
Black Friday + Cyber Monday = U.S. shoppers purchasing over $2.4 billion worth of goods via mobile phone or tablet
So...2017 is going to see a huge mobile platform
2) Social shopping
Instagram recently rolled out a new feature that enables brands to tag products that are featured in the photos they post.
By tapping on those product descriptions, users are able to go to the brand’s website to learn more and make a purchase.
So....in 2017, more brands will bring the shopping and buying experience straight to users’ social media feeds
2017
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