For 82 years, PwC has relished in the reputational windfall of handling the balloting process at the Academy Awards. Now its hard-won image as a dependable partner is under threat.
Every day professional service firms put their brand and reputation on the line through standard tasks:
-Sending a mortgage document to closing
-Transporting legal briefs to a court case
-Passing financial statements through banking institutions
Firms need to be able to trust partners to help mitigate the risk of having that one big mistake.
UPS can help.
Need another example? Click here to learn about how UPS Solutions helped the University of Central Florida Athletics recover its strong brand and preserve loyalty with its fans and ticket holders.
So, what does this teach us about brand reputation?
Click here for the full article by "Portland Press Herald"
Press, PAN PYLASAssociated. "Oscars Mistake Puts Consulting Firm's Reputation in Jeopardy - Portland Press Herald." Press Herald. N.p., 27 Feb. 2017. Web. 23 Mar. 2017.
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