Voice Search:
3 Recommendations for Online Advertisers
1.) Get in Early.
Voice search is still an unconquered space with ample opportunity for businesses to emerge as a leader. On the SEO front, businesses should implement structured data into their code to make their content easier for search engines to crawl and categorize.
NetElixir’s voice search research was featured in Internet Retailer!
Read More
2.) Become Familiar with Conversational Search.
Voice-first assistants like Amazon Echo and Google Home are training users to search in a conversational way. In order to seem as natural and as non-interruptive to the user experience as possible, online businesses must create more conversational content.
3.) Focus on Apps and Local Search
Advertising is currently not an option on Echo or Home. Echo is heavily app-reliant, partnering with large brands such as Uber and Domino’s. Smaller brands must look to optimize for “near me” searches and scoop up additional local traffic.
Watch our full voice search webinar! Download Here